Report by Bill Ferguson Loyalty program in car wash, 8 stamps get 9th wash free vs 10 stamps with first two already filled in. What do you think happened? Answer at the end… Useful sections are pages 247-249 common communication problems and solutions. Reference guide on pages 285-289 that outlines the book’s contents. “Idea Clinics” […]
Archives for August 2017
Brand in a box

A successful business career doesn’t depend on A level results
For many of our local teenagers, August is a time for triumph or tears – depending on their A level results. The annual agony of waiting for the results usually generates mass press coverage, including pictures of happy teens leaping with joy. But for those who didn’t do so well, there is plenty of comfort […]