In this week’s presentation, Colman Carpenter of Four Lakes outlined the aspects of a web page that differentiate the also-rans from the one that drive business to a company.
These ranged from ensuring the page elaborated on the company’s value proposition (their USP), through to layout, heading and imagery usage (succinct, relevant and focused at all times) and examined in more depth the use of Calls-To-Action (CTAs), demonstrating evidence of trust and removing barriers to completion.
If you would like to find out more, get in touch with Colman at info@fourlakes.co.uk
